Sales ,
Marketing and Service Strategy
Anticipatory Set
The instructor will write a question on the board that
states “What are two of your best traits?”
The instructor will ask the students to take 2 minutes and think about
words to describe the product. The
instructor will ask the students to answer and place the answers on the board.
Direct Instruction
(10 min)
The instructor will ask the students to take out their
business plan directions simultaneously showing them on the projector. The instructor will discuss the necessary
elements to complete the Sales, Marketing and Service Strategy for the Business
Plan. The instructor will ask if there
are any questions.
Guided Practice (60
min)
The Instructor will hand back the product descriptions to
each group. The instructor will ask each
group of two to merge with another group of two. The instructor can assign the groups or let
the students merge themselves. The
instructor will tell the students that they need to take one of the product
descriptions and develop a new advertising campaign for the product. The group will include an account director
who will be responsible for presenting the campaign to the class, two
copywriters responsible for writing the advertisement, an art director
responsible for the graphic layout of the commercial. Each group will present their advertisement
to the class. The class will vote on the
best commercial by secret ballot and the top three will receive extra
credit. Each group will hand in their
advertising campaign.
Independent Practice (1
min)
The instructor will remind the students of the completion
date for the Sales, Marketing and Service Strategy of the Business Plan.
Checks for
Understanding
The students will submit the Sales, Marketing and Service
Strategy to the instructor on the specified date. The instructor will review the Sales,
Marketing and Service Strategy for errors or omissions and meet with each
individual or group to discuss changes for the final version.