Product
Description
Anticipatory Set (10
min)
The instructor will place a product produced by a major
well-known brand in front of the room.
The instructor will ask the students to take 2 minutes and think about
words to describe the product. The
instructor will ask the students to answer the question and place the answers on the board.
Direct Instruction
(10 min)
The instructor will ask the students to take out their
business plan directions simultaneously showing them on the projector. The instructor will discuss the necessary
elements to complete the Product Description for the Business Plan. The instructor will ask if there are any
questions.
Guided Practice (30
min)
The instructor will place the students in groups of two. The instructor will give each group a product
created by a major company. The students
will have 15 minutes to develop a product description to be completed on a
separate piece of paper and submitted to the instructor. The instructor will ask each group to provide
their product description to the class.
Independent Practice (1
min)
The instructor will remind the students of the completion
date for the Product Description section of the Business Plan.
Checks for
Understanding
The students will submit the Product Description to the
instructor on the specified date. The
instructor will review the Product Description for errors or omissions and meet
with each individual or group to discuss changes for the final version.