Lesson Summary
The students
working independently will evaluate various political advertisements from
multiple eras and multiple communication platforms. For each advertisement, the students will
evaluate the content, effectiveness and societal impact.
California Academic Standard(s)
12.8 –
Students evaluate and take and defend positions on the influence of the media
on American political life.
Time Frame
(2) 50
minute classes (Great for Block)
Goal
The students
will attain critical thinking skills while evaluating and defending positions
on the influence of the media on American political life.
Learning Styles
- Auditory
- Musical
- Logical
- Linguistic
- Intrapersonal
Lesson Plan
Anticipatory Set
The instructor
will write a question on the board that states “What makes an effective
advertisement?” The instructor will give
the students two minutes to think about the question. The instructor will ask random students to
answer the question and place the answers on the board.
Direct Instruction
The
instructor will tell the students that they will be analyzing different
political advertisements. The instructor
will provide the following handout:
Political Advertising Awards
You will be shown three political
advertisements in the following categories:
- TV
- Internet
For each political advertisement, you must
evaluate the following:
- What is the subject of the advertisement?
- Who is the target of the advertisement?
- How effective is the advertisement? Explain.
- What is the positive or negative impact of the advertisement on society? Explain.
After viewing each advertisement in the
category, rate them from one to three in order of which advertisement you believe
is the best one.
Modeling
Using the
computer and overhead, the instructor will show a political advertisement and
provide a full evaluation including the subject, target, effectiveness and
societal impact of the advertisement.
Guided Practice
Using the
computer and overhead, the instructor will show three television, print and
internet political advertisements. The
instructor will allow the students five to ten minutes to complete their
evaluation of the advertisement.
Checks for Understanding
Once the
evaluations are complete, the instructor will call on random students to
provide their evaluations of the advertisements.
Direct Instruction
The
instructor will tally up the ratings of the advertisements for each category to
surmise which one has been rated the best.
The instructor will lead a discussion regarding the reasons why the
winners and losers were selected.